Traffic lights picture
By managing traffic we can guarantee that all customers get value-for-money, even at busy times.


Traffic management

Why does it matter how much I use?

Broadband is a shared resource, so usage limits are needed to ensure everyone gets the service they pay for. Without usage limits, a handful of people with high usage habits could effectively slow down the experience of the other people using that network.

Even with usage limits, customers using data-intensive applications such as peer-to-peer (filesharing) can have a negative impact on the experience of others, even at busy times. For that reason we use the most advanced traffic management in the industry to ensure that everyone gets a fast experience for web surfing and other time-sensitive applications.

 


Usage patterns on our network

This graph shows the traffic through our network over a 24 hour period. You can see that there is a lot of peer-to-peer traffic at night when the network is quieter. If it wasn't for traffic management, this traffic could slow down web surfing during peak times.

traffic chart

More information on traffic management.